Pre-launch publicity
I discovered recently, that one of the biggest factors making consumer software projects unsuccessful is the lack of publicity in the early days.
What’s your software worth, if noone knows about it?
I also think, that “ideas are cheap, execution is expensive”, so I won’t keep my idea in secret.
It isn’t very original, the market is existent for a long time, but still the amount of companies that use such software is very limited.
The potential problem is educating these companies that they NEED my solution, and that it helps, not hinders their organisation, but that can also be achieved through hard work.
So there we go - the idea is - Web-based Help Desk software, integrated with your website.
At this stage all I have is the domain name (yourclients.co.uk, what do you think?)and a PHP5 application framework, so there isn’t any specific domain logic embedded into it yet - and as I start from scratch I have a decent chance of making this solution “different”, and hopefully “remarkable”, so people would feel inclined to actually make a remark about it.
I’ll have to mock up a placeholder page on that domain name now so it’s indexed in Google and other search engines, so when launched it will actually have “linkpower”.
The other thing is payment processing, I think I’ll have to go with PayPal at this stage until things are more established in terms of cashflow.
Yeah, wish me luck 